Frequently Asked Questions
What is APIMI?
The Africa Public Interest Media Initiative is a public interest media development focused mechanism, to ensure the development of an editorially independent, democracy enhancing, public interest media ecosystem. The Africa Public Interest Media Initiative is an industry development focused mechanism, which has been designed by George Twumasi, a Fall 2018 Fellow at the Kennedy School of Government’s Shorenstein Center at Harvard University. The Africa Public Interest Media Initiative facilitates the creation and establishment of a scalable, digital business model and an ecosystem that incentivises African-generated public interest entertainment content. Working in partnership with a dynamic network of mainstream media entities, it also makes that content widely accessible to citizens across Africa, to ensure the development of an editorially independent, democracy enhancing, public interest media ecosystem.
What does APIMI do?
To achieve its vision and mission, APIMI is focusing on four key areas that are intricately linked with each other. They are namely: (1) Build a spirit of community & trust across Africa (2) Build a culturally uplifting digital platform (3) Build a structure to attract knowledge & capital (4) Build an Inter-National co-production system. APIMI brings together professional bodies, institutions and public leadership to achieve these goals.
Why Public Interest Media?
"The COVID 19 pandemic has illustrated with stark clarity just how vital access to trustworthy information is, especially in the context of an infodemic of misinformation. We are also witnessing an unprecedented crisis - what some are calling a 'media extinction' event - as independent media across Africa and elsewhere lose revenue and in many cases face closure. Just as public demand for independent media grows, the capacity to meet that demand is diminishing. Rebuilding public interest media in all its forms will require fresh vision and new strategies. BBC Media Action looks forward to working with the Africa Public Interest Media Initiative and with former President John Kufuor who is advancing that vision, as well as other initiatives, in rebuilding public interest media in the future." - James Deane (BBC Media Action). As a concept, the Africa Public Interest Media Initiative is underpinned by ABN Holdings Ltd (ABN), which is a for-profit proposition and the Africa Public Broadcasting Foundation (APBF), a not-for-profit proposition. Together, ABN and APBF will facilitate phenomenal change across sub-Saharan Africa. ABN represents a network of public interest orientated broadcasters and producers, which it will organise into a dynamic, commercial, multimedia conglomerate. ABN’s focus is to assemble, produce, package and distribute engaging Afrocentric audio podcasts, television programmes and content channels targeting at least three hundred million households and mobile handheld device users.